It’s quite remarkable how many people use their business website in the wrong way. They just leave it there, stagnant and not really doing anything. Or, they use it for things that really don’t matter. To help you avoid making any mistakes, here’s how you should use your website properly:
Generate Leads
If you think the success of a website is based solely on how much traffic it gets, you’re wrong. Traffic doesn’t really mean anything if it leaves without doing something that benefits your business. So, if you set your site up purely to gain traffic and nothing else, you’re not using it properly. Instead, you need to build your site to generate leads for your business. When people arrive on your website, regardless of the page, they should be tempted into doing something that benefits you. You should create landing pages with a call-to-action that persuades your traffic to do something. The reason I keep saying ‘something’ is because there are many different things you might want to get out of your traffic. You may want them to fill in their contact details, register for email lists, download an ebook, buy a product, etc. The important thing is that you use your site to generate these leads and you don’t just let the traffic get away from you.
Study The Analytics
It’s amazing how many small business owners ignore their web analytics. If you want to get the most out of your website and improve your business, you need to study your analytics religiously. They will tell you all sorts of information about your web traffic. You’ll quickly learn how most people are finding your site, while also seeing certain areas that don’t bring in traffic. A lot of people ignore analytics because they don’t understand how to view them or read them. In truth, the platform you use to build your site can help you a lot. A lot of companies like Good Chee design sites using WordPress as it’s a platform that provides plenty of analytics plugins to help you make sense of all the data. Now, you can see what the biggest traffic generators are, which shows you what’s worth putting more effort into to gain even more traffic.
Make Some Money
Ultimately, you want to use your website to make money for your business. By generating leads, you can do this. The leads your site generates might go on to spend money on your products/services, which helps bring in some more cash for your business. But, you should also use your website to bring in a little bit of extra money on the side too. Almost every website will have adverts on it these days, and there’s no reason yours shouldn’t too. You will get paid to show these adverts, and the more traffic you have, the more money you can earn.
All three of these points serve to benefit your business. The first helps you generate more leads and more customers. The second ensures you get as much traffic to your site as possible to generate leads. Finally, the third earns you additional income which is always beneficial.
