No matter how great your product is, unless it is known to the general public, it would not do your business any good. Marketing is the stepping stone to success with brand awareness and eventually sales.
However, with the cut-throat competition to grab a sizeable market share, you have to come up with new and improved ways of marketing your product now and then. Moreover, public memory is short-lived, and to have a lasting impact, you have to make a great first impression.
Wondering how you can properly market your products to audiences who have never heard of them? Here are some ways to do it.
Provide Exclusive Sneak Peeks
Offering a special preview to a select few customers is a great way to get some hype around your unknown product. Whether you already have a pool of loyal consumers to tap into, or a fresh set of customers, you can get free word of mouth marketing. An invitation-based in-person or virtual event that offers your product can get this going. This strategy also brings honest and much valuable feedback from real-world users who would be more than happy to share their experiences, as a form of self-gratification.
Toss in a few introductory offers with your new product and voila, you have a winning formula. This can be the timeless classics like the ‘buy one get one free’ schemes, gifts with every purchase or the lotto-type vouchers/coupons.
Create urgency by conveying that the offer is available for a limited time or that the stocks are limited. You can also introduce your product through customised promotional or gift items branded with your company’s logo and name. If you are interested in promo items, LED mirrors could be a bright and unique idea for gifts and giveaways.
Build a Presence on Social Media
Social media is undoubtedly one of the most potent marketing weapon of our times and when done right, it can bring you tangible and quick results. Well-curated Instagram pages, viral tweets, and Facebook posts are all being leveraged by companies today to get their product heard and seen. The ability to instantly reach a million people worldwide makes social media a great tool to effectively market a brand-new product or an unknown brand. For faster and scalable results, you can utilise the banner ads and paid-to-click campaigns on Facebook and Instagram.
Promote Your Product with Internet Marketing
If you are working with a limited budget and have the patience, SEO can help build a sizeable audience for your company and its products, given that the right optimisation tactics are used by professional internet marketers you pick for the job.
Having a blog that talks about your product, offers behind-the-scene scoops on its development, and showcases the people working on it can go a long way to make your audience warm up to your brand.
Exhibit at a Trade Show
The key to leveraging trade shows is not in how many leads you can generate in one day, it’s about building relationships that will pay off long-term. This means relying on a reputable event staffing agency is a great option as well.
The number of people who attend a crowded expo can be overwhelming. It’s easy to feel like a drop in the ocean. You need an event staffing agency that can provide support by managing and minimising the chaos so you can focus on what matters most: talking with prospects, old and new clients, and winning new business.
Finally, it is as important to choose the right marketing combinations as it is to develop a solid product. No matter what strategy you want to use for your product, spend some time thinking about the target audience, timeframe and your business goals for the best outcomes.