After 18 years of service, AdWords is being put out to pasture. This forms part of an overarching strategy of Google’s to simplify and streamline its offerings. As a result, …
From time to time we get asked – is there any value in paying for advertising anymore? Because the internet has created so many apparently ‘free’ ways for businesses and …
Have you ever sat and thought to yourself how expensive it is to market your company? You may find that the cost of SEO alone is staggering, not to mention …
Online marketing is one of the best ways to get your business out there and generate more sales. This umbrella term incorporates all kinds of different strategies. Often, to get …
If you’re new to online marketing, you might have already started looking into SEO. SEO is the process of search engine optimization. Essentially, you change your website so that it’s …