Product Usage Analytics & How It Can Benefit Your Company
One of the most useful pros of the prevalence of digital products is the ability to track customer behavior. Paper trails and in-store credit card purchases from the past have …
How Marketers Can Walk New Clients Through Their Campaigns
Before a marketing campaign gets underway, it first has to be approved by clients or company executives. Marketers often have to make a presentation or walk their new clients through …
How to Boost Traffic to Your Website
If your business isn’t performing the way you want it to, the first place you should look to garner improvements is your website traffic. Web traffic is a key ingredient …
ROI-Driven Digital Marketing Strategies for eCommerce Startups
With the cut-throat competition in the eCommerce sector, marketing can be a challenge, especially to startups. Not forgetting the long-winded, draining process of establishing an eCommerce business in general. Starting …
How You Could Increase Engagement with Content Marketing
When you begin your own business, you’ll find out there are many different functions that you’ll have to perform. From sales to customer care to product development, you may have …
How to Set Meaningful Marketing Goals
If you’re a marketer you’re used to thinking creatively. How can you reach your target group? What is the brand image you’re trying to project? But these things, while important, …
Spreading the Word About Your Brand on Social Media
It’s not hard to see why social media has become an integral part of so many business’s online marketing strategies. Popular social media platforms are used by scores of prospective …
Simple Ways to Market Your Product
For your business to stay open and become profitable, getting the word out is essential. Crafting new ideas and being creative may give a business owner an edge when promoting …
Exposing Your Brand Without Falling Into Frustrating Territory
Marketing can seem like a simple practice for most. For instance, when was the last time you walked past a pizza place, only to see a person twirling an arrow …
Why Inbound Marketing Is Crushing Outbound Marketing
The internet is changing the world at rapid speeds. If an industry wants to stay alive in the digital age, they need to learn how to adapt and use the …