Sales Promotion Strategies for the Holidays
The holidays come in, and it seems like most businesses struggle to improve their sales. What you need is a fun sales promotion strategy to get you and your staff …
5 Essential Email Marketing Basics
Building a list of email addresses is one of the best ways to start marketing your products and services. With a list of interested email subscribers, you’ll be able to …
4 Ways To Improve Customer Retention
Customer retention is about securing loyalty from your first-time customers. When they buy from you once, you want to do all you can to ensure they return to you again …
The Importance Of Product Packaging For Business Marketing
Product packaging for many businesses is not an important factor, with much more of a focus being put on the product itself. But what if we told you that your …
Digital Marketing in Your First Year of Business
Getting your new business off the ground is a great feeling. But it is only the first step in achieving success. Keeping it in the air in a crowded marketplace …
6 Marketing Mistakes That Are Killing Your Startup
Startups are notoriously difficult to get off the ground if recent data are anything to go by. Their high failure rate is the result of many factors, some structural, some …
Sales Management 101: What Really Works (And What Doesn’t)
Managers are not only responsible for the oversight of operations. These individuals are expected to recruit and staff qualified workers. The goal no matter what career field is to have …
Could an Infographic Get Attention for Your New Business?
In the early stages of a startup or new enterprise, it’s critical that you generate attention for your company. You can do this by building a following on social media …
AdWords is History – Say Hello to Google Ads
After 18 years of service, AdWords is being put out to pasture. This forms part of an overarching strategy of Google’s to simplify and streamline its offerings. As a result, …
How to Effectively Foster Customer Loyalty
Something that every business owner knows, or at least should know, is that it costs considerably more to secure the business of a new customer than it does to keep …