The Importance of Content Management Systems in Web Design

In the last 20 or so years, Content Management Systems (CMS) have completely transformed the way businesses and individuals use the internet. Where once website owners would have had to pay a development company to make changes to their site, with a CMS, even the most inexperienced user can add, manage, edit and delete site content and pages with ease – and all without any design or programming skills.

The best CMS come complete with easy-to-use, intuitive user interfaces held behind a secure, password-protected gateway to help prevent unwanted access. Although some websites are still produced using a static design, these days it’s far more common to see dynamic, CMS-driven sites. If you’re in the process of having a new website developed, you should insist the agency employs a CMS. Web design companies like ALT Agency, https://www.altagency.co.uk/services/design/web-design-coventry/, actively encourage clients to have sites built with a CMS for several reasons, including:

Your Guide To Creating A Great Website in 2020

A CMS allows you and your design firm to work more efficiently

Using a CMS will help your development company build a site much quicker than producing individual pages from scratch and can make replicating complicated code across multiple pages very easy – often resulting in reduced development fees. A site powered by a CMS also allows you to make changes independent of your developers – again, greatly reducing production costs and putting you firmly in control of your content.

A CMS standardizes the look of your site

If you look at pretty much any website, you will see many design layout components that are standardized across all pages. Maintaining a similarity in design not only adds to a site’s sense of uniformity, it also aids the user experience by keeping common items in a predictable place and format – for example, the main navigation menu or header areas for images. A clean, organized layout across a site looks more professional and instills user confidence.

Using a CMS to power your website helps lock down the main graphic elements, duplicating them across new pages to ensure a familiar look and feel over your content. Perhaps more importantly, a CMS also automatically marks specific parts of a page as editable, meaning you can let a wide range of users loose on your site without running the risk of individual layout choices potentially deviating from the overall design theme.

A CMS also allows your staff to prioritize web content over design or programming considerations (for example, by making it easy to embed a video on a page). This empowers your web manager to concentrate on producing quality content that is more likely to be enjoyed by your visitors.

Regularly-updated content improves your SEO rankings

It’s estimated that around 80% of all business-to-business (B2B) searches begin on an internet search engine. Search Engine Optimization (SEO) is a detailed and involved process that aims to improve a website’s ranking in search engines, thereby increasing site traffic – and one of the best ways to improve your SEO is by regularly-updating keyword-rich content.

Google loves fresh, relevant content and by making regular updates to your site or blog pages through a CMS, you will greatly enhance your exposure in Search Engine Results Pages (SERPs) applicable to your industry sector.

FG Editorial Team
The Founder's Guide Team - Asian Associates with dynamic elements out to make a change.Thank you for visiting our site! If you do have any questions or inquiry, feel free to contact us through our links and please don't forget to follow our social media accounts. It would be our pleasure to help you in any way we can. Always Remember: "Proceed to Succeed". Hoping to hear from you soon!

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