Most dentists want to attract new patients while remaining top-of-mind for existing patients. Having a social media page or sending out the occasional newsletter isn’t enough. Neither is having a website that isn’t optimized for search engines. Given all the varied benefits of search engine optimization, it’s not surprising that many local practitioners are turning towards dental website SEO.
This gives them access to a more specific and targeted audience. The idea here is to boost the visibility of the website, but specifically to those who might actually visit the clinic. People who are searching for keywords relating to your site already have some level of interest in the products and services you offer. Thus, the SEO techniques involved should be adjusted accordingly and tweaked for local searches rather than general ones.
Description: SEO for dental practices can help bring in more organic traffic and more customers to your local practice.
Alt: Local SEO for dental practices is highly potent and cost-effective.
What Does SEO Include? How Does It Improve Your Visibility?
Remember, you want to reach people who are likely to do business with you. For many dental offices, these will be people who live in the same state or city. Local dental SEO is aimed at boosting online traffic and driving more ‘real customers’ to your practice.
This means that if your practice is based in, let’s say, location A, you’ll want people from that location to access your website more frequently than those from B, C, or D. This way, your website visitors will also become your clinic visitors. Of course, if your target audience is different, you’ll want to optimize for this.
To optimize your site for local search, experts add specific keywords in the website text, descriptions, and meta-tags to boost local traffic. This way, the website also ranks better in Google searches.
It’s important to note that SEO isn’t solely about keywords. There’s such a thing as off-page SEO. Off-page SEO involves various optimization strategies that aim at enhancing your brand recognition that take place outside of your site. These include link building (earning links to your site from authoritative web resources), technical SEO (improving your website speed, readability, and overall user experience), managing your social media presence, as well as organizing press conferences and other off-line events.
Summing Up: Why You Need SEO
Learning SEO can feel like studying a foreign language as there are a lot of terms and jargon used to describe common ideas and concepts. SEO professionals focus on improving several other aspects of your site including website loading times, link building, content authority, and user experience. These and other factors also help shape the search engine results ranking of the site. If this type of work is beyond the scope of your business, you should seek help from SEO experts. This will ensure that the job is done right.