As digital shopping experiences become more secure and convenient, we are seeing more and more customers shopping online than ever before. And, an increasing number of shoppers are choosing their smartphones and tablets over PCs and laptops when it comes to making purchases, simply having a website that’s mobile-friendly is no longer enough. The demand for e-commerce applications are growing, and most of the big-name brands already have one. We’ve put together some of the main reasons to consider getting an app for your e-commerce store.
- Customer Convenience:
Today, shopping is something that we can do on the go, and an increasing number of customers are refusing to wait around to turn on their PC or laptop to shop. Since more and more shoppers are making purchases with their smart gadgets, having a mobile application that they can download will contribute to a smoother and more convenient shopping experience overall. Using an app rather than a web browser makes it easier for your customers to leave to do other things such as check emails, send texts, make calls, and browse the web, before easily being able to return to their basket by re-opening the app.
- Improved Exposure:
Don’t forget that having a mobile app can also be a great source of exposure for your brand, making it a great marketing strategy too. Even if somebody hasn’t shopped with your brand before, having your app there in the ‘new’ section or ‘shopping’ category of the App Store or Google Play Store is sure to generate some interest in your brand. Plus, simply having your logo on your customer’s smartphone screen will make sure that they are constantly reminded of you. And, you can use push notifications to keep them up to date on the latest news and offers.
- Increase Competitiveness:
Mobile app development for your e-commerce brand can be a hugely effective method of gaining the edge over your competition and enjoying a larger share of your market. Conduct a quick search of your main competitors in your smartphone’s app store; if they are not yet there, getting there first could certainly improve your competitiveness and make your brand stand out as being the most modern and up-to-date. Working with a company offering app development can certainly pay off when it comes to improving your market share. The company Appetiser Apps who provide mobile app development in Australia create industry-leading apps which is showcased in their online portfolio. You can request a free consultation via their website if you’re interested in seeing what they can do for you.
- Customer Engagement:
One of the best reasons to consider hiring app developers to work with your e-commerce store is increased and improved customer engagement. A well-designed mobile application allows you to learn even more about your customers by tracking data on what they browse, search for, and purchase using the app. Then, you can use this information that you have gathered to send them push notifications informing them about deals, offers, and new products that they will likely be interested in based on their history. And, you can use push notifications to minimise cart abandonment issues by sending your customers a friendly reminder that they haven’t checked out.
If you want to run a competitive and modern e-commerce store, it’s definitely worth considering developing an app for your customers to use.