We often hear about the numerous advantages of personalizing web experience for your visitors from increasing site traffic to engagement. But why do very little marketers actually apply and use it? For one, it can be attributed to the high costs and the inherent difficulty of analyzing bulks of customer data, which requires technical knowledge.
Lytics Personalization addresses your problems and makes your life easier with a tool that integrates both a web personalization campaign tool and a customer data platform. The said tool can analyze all the data for you and present you with options on how you can engage with your visitors. Even the not-so tech savvy marketer can use it with ease using pre-built audience segments. On the other hand, those who prefer to customize it themselves can use the Segment Builder.
Not only that, Lytics is taking things further with machine learning. The said algorithm looks at 125 behavioral attributes and then offers its predictive insights. With machine learning, Lytics Personalization can also automatically build customer segments for you.
