Anyone who’s passionate about connecting people and hand-crafting memorable moments has probably considered a career in events planning and management.
However, starting your own business involves a lot more than setting up a pretty venue and perfecting the playlist. There’s a lot you’ll need to think about that might make this career feel like a no-go, but this doesn’t have to be the case. Starting your events management company can be a smooth sailing experience if you just use your organizational prowess and keen attention to detail.
Here are a few simple hacks to help you when you’re getting started.
Establish a Niche and Target Market
First of all, figuring out your target market and specialization is crucial when you’re trying to launching an event management company. Being a jack of all trades isn’t going to get you very far.
Decide if you want to specialize in weddings, business events, or charity galas, for example. By getting laser-focused and narrowing things down, you can be sure you’re drawing in clients who need exactly what you’re putting on the table.
Be Adaptable Above All Else
You need to be able to adapt quickly and easily to your client’s needs and requests. No two events will be the same, so you won’t be able to rely on the exact same tactics every time.
Make sure you have adaptable options in your arsenal to help you meet your client’s needs. For example, rentable office trailers can be used as VIP lounges or temporary registration booths, or they can act as command centres for event staff. Having solid partnerships with these types of tools will help you become the best in the business.
Establish a Strong Online Identity
You’re going to need to market yourself, and having a strong online presence is crucial for any business in any industry, especially one with as much focus on connection as event management.
Make sure you have a polished website with all the necessary information a client might need – what you offer, examples of events you’ve done, customer testimonials, and of course, your contact details. You’ll also need to be taking advantage of social media platforms like Instagram, TikTok, and Facebook to show off what you’re doing and connect with your audience. Use these platforms to share stunning visuals and videos of your events, show some behind-the-scenes content, and get personal with your viewers.
Use Technology and Automation Tools
Of course, in the modern age, we need to be taking advantage of technology and automation in whichever ways we can.
Use software and apps to help you organize your guest list, track RSVPs, create a budget, and handle event logistics quickly and efficiently. If you have clients who would rather have online or hybrid events, use high-quality software to offer virtual event solutions. Investigate how using technology will help you expand your offerings, save you time and money, and generally put you a step above the rest in the business.
Automation tools for tasks like email marketing, client follow-ups, and social media posting can also free up your time to focus on more strategic aspects of your business. Embracing these tools not only improves efficiency but can also enhance the client experience.
Takeaway
By focusing on these four areas, you can lay a solid foundation for your event management business. Remember, the key to success lies in understanding your market, being flexible, maintaining a strong online presence, and utilizing the right technology. With these hacks, you’re well on your way to making a mark in the event management industry.
