Search Engines Across the Globe

Know more about the Leading Search Engines in terms of Internet Usage

Author: Julie Marie Bedas
SEO - search engine optimization mindmap on napkin with cup of coffee
To Internet users, the importance of search engines cannot be denied. The search engine is a powerful web-based tool that allows you to search for anything that is floating around the cyberspace. Without it, most internet users would get lost across the wide expanse of the virtual world.
64% of web traffic comes from organic search according to a study. It shows that more than half of the time, people come to search engines first rather than directly going to a domain. Before the Internet, people go to yellow pages in search for something, but now, people type in keywords on search engines.
That’s why businesses need to develop Search Engine Optimization strategies to rank higher in search results, and therefore, get a better chance of getting accessed by consumers.

Search Engine Market Share in Top 20 Countries in terms of Internet Usage

The table below shows the list of the top 20 countries with the most number of Internet users. These countries are listed with the search engine that is widely-used by the citizens, and also the runner-ups, or the second widely-used search engines. The “others” refer to the different search engines with very similar and small shares lumped together. The percentages are the market shares of the corresponding search engines.

The most recent statistics is of the year 2013


  Country Internet Users Most Used Search Engine Runner-Up
1. China 620.9 million Baidu – 62% 360  Search – 21%
2. United States 268.5 million Google – 67% Bing – 18%
3. India 195.2 million Google – 97% Others – 3%
4. Brazil 109.7 million Google – 98% Others – 2%
5. Japan 109.6 million Yahoo Japan – 53% Google – 40%
6. Russia 87.5 million Yandex – 62% Google – 26%
7. Germany 69.8 million Google – 93% Bing – 3%
8. Nigeria 67.3 million Google – 88% Bing/ Yahoo – 10%
9. United Kingdom 57.3 million Google – 89% Bing – 7%
10. France 55.2 million Google – 95% Bing – 4%
11. Indonesia 55.0 million Google – 98% Others – 2%
12. Mexico 52.3 million Google – 95% Bing – 4%
13. Iran 45.0 million Google – 91% Bing/ Yahoo – 9%
14. Philippines 44.2 million Google – 90% Yahoo – 7%
15. Egypt 43.1 million Google – 97% Bing/ Yahoo – 3%
16. South Korea 41.6 million Naver – 72% Daum – 18%
17. Vietnam 41.9 million Google – 95% Bing/ Yahoo – 5%
18. Turkey 37.7 million Google – 96% Yandex – 2%
19. Italy 36.1 million Google – 95% Bing 2%
20. Spain 35.7 million Google – 96% Spain 2%

*Data is gathered from and
These 20 countries generated 2 billion Internet users that is two times more than the Internet users compared to countries that are not included in the table totaling to 729.7 million. What we can gather from the table is that Google is the top search engine all over the world. Of the 20 major countries listed above, Google is the leading search engine among the 16 countries.

Google did not dominate the search engine specifically for the two countries, China and South Korea. China, the largest contributor to the world’s internet users, has a strict media policy and blocks the use of Google. In South Korea, Naver is the most used search engine, followed by Daum with a huge gap. Although, Google is not blocked in South Korea, Koreans prefer not to use it.
In Japan, Yahoo Japan is the widely-used search engine, followed closely by Google with about 13% difference. In Russia, Yandex is leading the search engine market, and Google falls back a huge number behind.

The Top 5 Search Engines

The top 5 search engine sites based on the 2013 statistics are as follows:

  1. Google

Founded by Larry Page and Sergey Brin who met at Stanford University. The company was initially named BackRub. Now Google is available in more than 100 languages in over 50 countries.

  1. Baidu

Baidu is a Chinese-based search engine. It is the most used search engine in China with 62% penetration. The company launched a Portuguese version in 2014, and is planning to expand further overseas.

  1. Yahoo

Yahoo is also founded by two Stanford students, Jerry Yang and David Filo. It is important to note that Yahoo only holds a minority stake of Yahoo Japan. Yahoo has a huge global presence, and is the third most used search engine in the US.

  1. Yandex

The most used search engine in Russia. It has not yet established global presence, but it is the biggest in Russia with Google falling behind. Yandex’s biggest advantage is the ability to recognize Russian inflection in the searches made.

  1. Bing

Bing is owned by Microsoft. It was first named as MSN search, then Windows Live Search, cut to Live Search, until finally it became Bing. Microsoft and Yahoo made a deal in which Yahoo Search will be powered by Bing although Yahoo gets to keep its name.

Google: The Leading Search Engine Worldwide

SEO - rfrencement des sites Internet
What makes Google so great as a search engine is that it returns very relevant results and features them at the top. It crawls URLs and digs millions of sites around the world that increases the chance for a user to find what they are looking for. It has also the ability to identify ads and separate them from the search results. Google has many features that allow users to get what they want without even opening the site. For example, if you search for a word, an excerpt of its meaning is shown below the site results ridding you of the need to open a link.

Also, Google is available in different languages making it the leading search engine in non-English speaking countries. Google is fast, easy, and aside from being the top search engine, Google is one of the best companies to work for. The company’s creativity and innovation does not stop on their driverless cars or the different doodles of Google. One can see pictures or videos of Google offices and you will surely want to work for them.
Google is dominating the market share of search engines, and is continuously growing, expanding, and accumulating. Even if all the search engines combined, Google is far ahead that it would take a huge amount of time before Baidu, Yahoo, Yandex, Bing or any other search platform can topple over it.

Google has 84.98% global search engine market share, while the rest combined only amounts to 10.69%.

Google is so phenomenal that it has become synonymous with the word search, just Google it!

FG Editorial Team
The Founder's Guide Team - Asian Associates with dynamic elements out to make a change.Thank you for visiting our site! If you do have any questions or inquiry, feel free to contact us through our links and please don't forget to follow our social media accounts. It would be our pleasure to help you in any way we can. Always Remember: "Proceed to Succeed". Hoping to hear from you soon!