Choosing the best commercial real estate CRM can be a game-changer for brokers, agents, and property managers looking to streamline their workflow, manage clients, and close more deals. Whether you’re focused on marketing your listings, enhancing collaboration, leveraging AI-driven insights, or need a cost-effective and customizable CRM, the right software can make all the difference.
Here’s a list of the seven best real estate CRMs for 2025, focusing on their features, pricing, pros, and cons.
- Buildout: Best for commercial real estate marketing.
- ClientLook: Best for seamless collaboration in commercial real estate.
- Enaia: Best for AI-driven real estate insights.
- Apptivo: Best for low-cost and customizable CRM solution
- Pipedrive: Best for sales-focused real estate teams.
- Salesforce: Best for large real estate firms with customization needs.
- HubSpot: Best for real estate firms looking for a free CRM option.
| Best For | Pricing | Free Trial | Key Features | |
|---|---|---|---|---|
 Buildout | Commercial real estate marketing. | starts at $129 per month | 7 days free trial | Marketing automation, pipeline tracking, property listing syndication |
 ClientLook | Seamless collaboration in commercial real estate. | starts at $0 | with free plan | Contact management, deal tracking, virtual assistant support |
 Enaia | AI-driven real estate insights. | starts at $79 per month | free trial available | AI-driven analytics, workflow automation, lead management |
 Apptivo | Low-cost and customizable CRM solution | starts at $20 per month | 30 days free trial | CRM, project management, invoicing, email marketing, workflow automation, help desk, custom dashboards, third-party integrations |
 Pipedrive | Sales-focused real estate teams. | starts at $14 per month | 14 days free trial | Deal pipeline, automation, contact management |
 Salesforce | Large real estate firms with customization needs. | starts at $25 per month | 30 days free trial | Advanced automation, lead nurturing, analytics |
 HubSpot | Real estate firms looking for a free CRM option. | starts at $0 | with free plan | Contact management, email tracking, lead scoring |
1. Buildout CRM
Pros Cons
✔ Comprehensive marketing automation
✔ Seamless integration with property databases
✔ User-friendly interface
✔ Robust project management tools✘ Higher pricing may be a barrier for smaller firms
✘ Limited flexibility in brochure formatting
Buildout is a powerful marketing and listing management CRM designed specifically for commercial real estate professionals. It offers tools for automated property listing syndication, marketing materials creation, and deal tracking to streamline transactions and improve lead generation.
Pricing
- Showcase: $199 per broker per month, plus a $275 monthly platform fee.
- Showcase+: $249 per broker per month, plus a $275 monthly platform fee.
- Manage & Close: $85 per broker per month, plus a $275 monthly platform fee.
- Rethink CRM: $129 per user per month.
- Prospect by Buildout: $149 per user per month.
Features
- Customizable CRM designed for real estate professionals
- Access to a database of over 8.5 million commercial properties
- Automated marketing tools for creating proposals and listing materials
- Project management capabilities to oversee deal cycles
- AI-powered assistant for generating property descriptions
2. ClientLook
| Pros | Cons |
|---|---|
| ✔ User-friendly interface ✔ Robust property and deal tracking ✔ Excellent client collaboration tools ✔ Responsive customer support | ✘ Limited advanced customization options ✘ Lacks marketing automation features |
ClientLook is a collaboration-driven CRM that helps commercial real estate teams manage contacts, track deals, and streamline communication. It features integrations with CRE tech tools, a virtual assistant service, and cloud-based accessibility, making teamwork more efficient.
Pricing
- Annual Plan: $1,068 per user per year (equivalent to $89 per month).
- Monthly Plan: $129 per user per month.
- New Broker Plan: Free for the first 4 months, then $99 per month thereafter.
Features
- Contact and deal management
- Task scheduling and activity tracking
- Email integration
- Property tracking
- Client access for real-time updates
3. Enaia
| Pros | Cons |
| ✔ Tailored for commercial real estate brokers. ✔ Provides insights and analytics specific to the real estate market. ✔ Focuses on enhancing broker productivity and decision-making. | ✘ Limited information available publicly about the platform's full capabilities. ✘ May lack some features found in more established CRM platforms. |
Enaia is an AI-powered CRM that helps real estate professionals make smarter investment and management decisions. With predictive analytics, automation, and workflow customization, it provides deep insights that enhance deal-making and property management.
Pricing
Specific pricing details are not publicly disclosed. Interested users are encouraged to visit Enaia’s official website or contact their sales team for detailed pricing information.
Features
- Offers precise privacy controls
- Enables users to search for decision-makers
- Allows brokers to find new pursuits and nurture deals
- Brokers can add prospects, clients, deals, and contacts in seconds
- Broker-Centric Design
4. Apptivo
| Pros | Cons |
|---|---|
| ✔ Affordable pricing ✔ 24/7 customer support ✔ Highly customizable and modular system ✔ Comprehensive mobile app | ✘ Customizations may require technical expertise ✘ Limited marketing channels beyond email ✘ No free plan available |
Apptivo is a budget-friendly, highly customizable CRM that caters to businesses of all sizes. It includes lead and pipeline management, invoicing, project tracking, and automation tools, making it a versatile choice for real estate firms seeking affordability without compromising on features.
Pricing
- Free Plan: $0 per user per month, includes basic CRM features.
- Lite Plan: $10 per user per month, offers additional functionalities.
- Premium Plan: $25 per user per month, includes advanced features.
- Ultimate Plan: $50 per user per month, provides comprehensive tools and support.
Features
- Pipeline management
- Email marketing
- Contract management
- Customizable modules
- Mobile app access
5. Pipedrive
| Pros | Cons |
|---|---|
| ✔ Intuitive and user-friendly interface ✔ Strong focus on sales pipeline management ✔ Customizable to fit various workflows ✔ Real-time notifications for client interactions | ✘ Limited integration with legacy systems ✘ No free version available ✘ Lacks built-in calling features |
Pipedrive is a sales-driven CRM that helps real estate professionals track leads, automate follow-ups, and optimize deal flow. Its intuitive pipeline management, automated workflows, and integrations with email marketing tools make it a great option for high-performing sales teams.
Pricing
- Essential: $14.90 per user per month, billed annually.
- Advanced: $24.90 per user per month, billed annually.
- Professional: $49.90 per user per month, billed annually.
- Enterprise: $99 per user per month, billed annually.
Features
- Lead and deal management
- Sales pipeline visualization
- Activity reminders
- Email integration
- Customizable fields
6. Salesforce
| Pros | Cons |
|---|---|
| ✔ Scalable to accommodate large teams ✔ Comprehensive reporting and analytics tools ✔ Highly customizable to fit specific business needs ✔ Robust integration capabilities | ✘ Higher pricing, especially for advanced plans ✘ Steeper learning curve for new users ✘ Premium support requires additional purchase |
Salesforce is a robust, highly customizable CRM ideal for large-scale commercial real estate operations. It offers advanced automation, deep analytics, AI-driven insights, and extensive third-party integrations, allowing firms to tailor their CRM to their exact needs.
Pricing
- Essentials: $25 per user per month, includes basic CRM features.
- Professional: $75 per user per month, offers complete CRM functionalities.
- Enterprise: $150 per user per month, provides advanced customization options.
- Unlimited: $300 per user per month, includes all features with premium support.
Features
- Advanced analytics and sales forecasting
- Lead assignment and scoring
- Highly customizable interface
- Integration with various third-party applications
- Mobile app access
7. HubSpot
| Pros | Cons |
|---|---|
| ✔ Free plan available with robust features ✔ Easy-to-use interface ✔ Strong integration with marketing tools ✔ Automated lead nurturing | ✘ Limited advanced features in the free plan ✘ Scaling requires upgrading to paid plans ✘ Lacks industry-specific customization |
HubSpot provides a comprehensive free CRM with tools for contact management, email tracking, lead nurturing, and automation. It’s a great choice for real estate firms looking to get started with a cost-effective yet powerful CRM solution.
Pricing
- Free Plan: $0 per user per month, includes basic CRM features.
- Starter: $50 per month, includes additional marketing and sales tools.
- Professional: $800 per month, offers advanced features and automation.
- Enterprise: $3,200 per month, provides comprehensive tools and support.
Features
- Contact and deal management
- Email tracking and notifications
- Task and activity management
- Integration with marketing and service tools
- Automated follow-up sequences
Methodology for Choosing the Best Commercial Real Estate CRMs
To compile this list of the best commercial real estate CRMs for 2025, we used a structured evaluation process based on key factors essential for real estate professionals. Our methodology included the following criteria:
- Features & Functionality
- Usability & User Experience
- Pricing & Value for Money
- Industry-Specific Adaptability
- Customer Support & Reputation
- Scalability & Customization
Frequently Asked Questions (FAQs)
How is a Commercial Real Estate CRM different from a standard CRM?
Unlike generic CRMs, a CRE-specific CRM includes features tailored for real estate professionals, such as property management tools, deal tracking, lease management, and MLS integrations. These tools help brokers, investors, and property managers manage transactions efficiently.
What features should I look for in a Commercial Real Estate CRM?
Key features to consider include:
✅ Lead & Contact Management – Track potential buyers, sellers, and investors.
✅ Deal & Pipeline Tracking – Monitor transaction progress.
✅ Property Listings & Marketing Tools – Syndicate listings and create marketing materials.
✅ Automation & Workflow Management – Reduce manual tasks and improve efficiency.
✅ Integrations – Connect with email platforms, MLS databases, and accounting tools.
How do I choose the best Commercial Real Estate CRM for my business?
Consider your business size, budget, and required features. If you need marketing automation, Buildout is a great choice. For collaboration, ClientLook works well. Large firms needing customization may prefer Salesforce, while budget-conscious users may opt for Apptivo or HubSpot.
Final Thoughts
The best commercial real estate CRM is essential for streamlining workflows, managing client relationships, and closing more deals efficiently. Whether you need marketing automation (Buildout), AI-powered insights (Enaia), or a cost-effective solution (Apptivo), there’s a CRM tailored to your needs. Sales-driven teams may benefit from Pipedrive, while large firms requiring customization can leverage Salesforce. For those looking for a free option, HubSpot provides a solid starting point.
Each of these CRMs offers unique advantages, and the best way to find the right fit is to take advantage of free trials and demos. Ready to upgrade your real estate workflow? Explore free trials and find the CRM that best suits your business!
Disclosure: The products mentioned in this article were independently selected by our editorial team based on the criteria mentioned. We do not have any affiliate partnerships with the brands or companies featured, and we do not earn any commission or compensation from including them on our site. Our goal is to provide unbiased recommendations to help readers make informed decisions.
