Category: Marketing

Covering the distribution and promotion of products and services. But is that all you see when it comes to marketing? These contents include tips on how you can circulate your business, ideas and deliverables in more productive ways that will benefit everyone. Do Public Relations and Networking in a trenchant way that reaches out to the heart of your audience.

Promotional activities and advertising are the best ways to communicate with your target customers for them to be able to know the company’s products and services. Effective marketing and promotional activities will drive long-term success, profitability and growth in market shares. This department is responsible for promoting the business to generate sales and help the company grow. Its function involves creating various marketing strategy and planning promotional campaigns. They are also responsible for monitoring competitor’s activities.

Why Businesses Should Take Advantage Of Social Media

Land-based businesses rely on the locals to make a profit. While this works great for some businesses, it does not work for those with a lot of competition. Today, some …

How Startups Can Build a Brand Through Content Marketing

Guiding a business from startup to establish industry player is a journey that takes dedication, perseverance, and a little bit of luck. At the initial stage of your business, you …

Your Startup Won’t Succeed Without Marketing

Starting a business these days is a walk in the park. There are literally thousands of startups established every month. Not including the significant number of big brands already on …

Winning With Adwords: How to Maximise ROI on Paid Search

From time to time we get asked – is there any value in paying for advertising anymore? Because the internet has created so many apparently ‘free’ ways for businesses and …

How to Take your eCommerce Store to the Next Level

Compared to having a physical shop where you will sell your jewelry, an e-commerce store can prove to be a more promising alternative, especially when it comes to costs. It …

HTML Email Templates: How to Get Your Readers Hooked

Getting the right email template can be time-consuming. Fortunately, we’ve created this guide to shed light on this situation. Making your email content appealing to your readers only requires some …

You Can Use Marketing Outsourcing To Ensure Your Campaign Is A Success

Why Social Media Performance Is Important To Your Business

The number of businesses using social media has increased tremendously over the past few years. In fact, businesses that still take these social platforms for a ride are way behind …

instagram for business

How to Grow Yourself on Instagram?

Instagram is a great place to create your following, it’s visual, and it lets you post deep insights. You can connect with others, inspire them and grow. The following strategies …

Up Your Company Social Media Game

Boosting Your Business with Social Media in 2018

There’s no denying that social media has changed the world of business. Now, things like Instagram and Facebook are ways of life. If you’re running a business today, odds are …

Free vs. Paid Online Advertising: What Are the Pros and Cons of Each?

Television, print newspapers, and radio were the long-preferred vehicles for advertisers’ messages. Thanks to the advent of the Internet and the phenomena of smartphones, social media, tablets, and digital newspapers, …