If you have spent a few months setting up your startup and getting everything in order, you will no doubt be very excited about the launch day. But you need to ask yourself one very important question before you open your door to clients and customers. And that is: are you sure that you are really ready to launch your new company? The truth is that you won’t know 100% if you are ready until you actually launch your new business. After all, if the wheels are going to fall off, that is when it will happen. But carrying out these last minute checks can help you make sure your startup is as ready as it will ever be!
You’ve Double Checked Your Product
You need to ensure that your product or service is completely ready for customers. One of the best ways to figure this out is by carrying out a soft launch. This is when you launch your product, but only to a handful of potential customers. By doing this, you can figure out if it is what customers want. You will also be able to tell whether or not there are any problems in the design that need ironing out. Once you are totally happy with how this small bunch of customers reacted to your products/services, you can go ahead with the final hard launch.
You Have All Your Policies And Procedures In Place
Every business needs to work out its policies & procedures before it opens its doors to any customers. This is important for a number of reasons. Firstly, having all your procedures in place will help with the onboarding of staff. It will also outline how they should act in the event of any complaints from customers. It is also important to have policies set up so that all your employees know the company’s standards and operations.
You Know Your Business Model
You need to know your business model inside out before you launch. This model will change a lot in the first few months of your business. But that’s okay. As long as you are extremely familiar with it, you will be able to make the necessary changes that are needed to improve it. And the only way that you will be extremely familiar with it after your launch is if you get to know it beforehand.
You’ve Trained Your Staff
Before you open your company’s doors and start to welcome staff, you need to make sure that your staff is well-trained. This is also important even if your business only has an online presence. There will be times when your employees need to speak to customers and clients. This could be face-to-face, on the phone, or by email. So you need to make sure that all your employees know your customer service standards. This will improve your customer’s experience with your business, and will encourage them to return to you.
Once you have carried out all these checks, you are good to go. Good luck with your new startup!
