Dynamic content rules the marketing world. While blog posts and other text-based, search-engine-optimized content still hold plenty of value, video content is what will really drives the success of any social media marketing campaign. A study conducted by Cisco found that at the end of 2019, 80% of the world’s internet traffic will be video. In the U.S., video content will account for 85% of all internet traffic.
The one drawback to video content is that it typically takes a lot of research, planning, recording, and editing. This means dedicating a lot of time to create the perfect video to post on your social media feed. But, there are ways to create new videos without spending weeks-worth of time.
Here’s how you can create amazing social media videos within minutes.
Create a List of Topics
One of the first things you’ll want to do to cut down on the time it takes to create social media videos is to have a running list of topics. While you may have all sorts of ideas for videos floating around in your head, what matters the most is what your audience wants to see.
Instead of brainstorming topics on your own, you’ll find that a little research goes a long way. If you’re unsure what kind of topics to base your videos on, simply look at your past content and see what’s been the most popular. You can base popularity on the number of likes, shares, and views. It’s also important to look at which content produced the most engagement. A blog topic with hundreds of comments is likely video worthy!
Outside of the content that you’ve produced in the past, you’ll also want to research trending topics in your industry and niche. What are industry experts talking about? What are the most liked YouTube videos in your industry? Better yet, what trendy topics are your competitors talking about?
With a running list of researched and vetted topics, you can save yourself a lot of time. Remember, your list needs to be updated regularly; otherwise, you run the risk of creating dated content.
Choose Video Type Carefully
Just as there’s different kinds of text-based content, there are also different kinds of videos. If you’re looking for a quick simple video, you’ll want to stay away from interviews, Q&A sessions, and live streaming.
Instead, your best bet is to create animated or listicle videos that don’t require much time. For example, you could create an animated video that explains the benefits of your product. Or you could create a video that quickly discusses the top 10 reasons your product is better than competing options.
Know Your Audience
In conjunction with researching topics, you’ll also want to learn as much as you can about your audience. What are their demographics? What type of content do they most enjoy? When are they active on social media?
Knowing the wants and needs of your audience will give your videos an automatic boost. The more likes your video receives, the higher it will be in the search rankings. The higher your video appears, the more likely it is to appear in the “Recommended” videos section on YouTube.
The cycle is simple yet effective. More likes equal higher search engine results, which increases visibility. More visibility means more views, which means more likes! As the cycle continues, you’ll see even more results.
Taking the time to get to know your audience means a lowered risk of a video floundering or producing very little results. It also saves you money in the long run, as you don’t have to invest business funds to buy Instagram followers. Instead, you can get organic traffic without the need to spend an extra penny!
Use Animation Tools
Another way to cut the amount of time it takes to create and edit a video is to use animation tools. Many of these video content creation tools include all sorts of amazing features, including slideshows, infographics, stock images, templates, a visual editor, and much more.
Some of the top animation tools available today include:
- Wistia
- PowToon
- Wideo
- Wave
- Moovly
What’s nice about using an animation tool is that you don’t have to be a video content expert to produce something that’s effective.
With the help of an animation tool, you have unlimited access to templates, images, sounds, and other must-haves for the video content that you create. These tools allow you the ability to customize your videos screen-by-screen, ensuring you have a final product that is unique to your business.
Conclusion
Creating an amazing social media video doesn’t have to take a lot of time. By following these tips, you can quickly create videos that will encourage the interaction and engagement that you need in order to improve your business.
