The e-commerce industry is booming and competitive. With a huge potential for future growth, many new businesses open e-commerce stores which makes it difficult for both older companies and new ones to excel in the market.
The focus isn’t just to start an online store, it’s to draw the right traffic, too. The key to run a successful e-commerce business is to have a strong digital marketing strategy. Impactful marketing techniques will help you increase your customer base, produce effective sales leads, and eventually increase the store’s sales.
We will look at some of the important marketing strategies to help you improve your e-commerce business.
Establish Your Branding
First things first, you need to clearly define the purpose of your business and decide on your brand image. The right branding will significantly impact the performance of your business.
Some of the key things you will need to keep in mind when deciding the branding are what your business does, how it is different from other services, and what you want your potential consumers to think when they visit your e-commerce store.
Use An Excellent Store Theme
When you have specified the branding of your business, another important thing to follow through with is what the customers will see and feel when they visit your e-commerce store. The customer experience is an essential influencer of sales and the overall performance of your store.
Although we will discuss other specific customer experience strategies as well, one of the first things you need to be cautious about is the theme you chose for your store. The theme needs to be in line with the brand image of the business.
Write Engaging Product Descriptions
The main goal of your e-commerce store is to sell as many products as you can to make it a successful online store. When customers come to your store’s website, they will be viewing whichever product or service you have advertised to sell to them. It is important that customers get all the necessary information they need about the product.
Putting up product descriptions can help customers get the relevant information they need regarding the product. The description should neither be too long, nor too brief to be insufficient but have the right amount of information to convince the customer to buy it.
Utilize The Power Of SEO
When customers are searching online, it is important that information regarding your e-commerce store, ideally with a link to bring the customers to the website, comes up in the search results. This will bring potential customers to your website and increase the likelihood of potential sales.
You should use SEO techniques to drive traffic to your online store. You will need to think of all the possible keywords that your potential consumers will use to search for your products. Using the right tools will then help you bring your store higher up in the search results.
Rocket-Launch Your Product
The success you achieve in the few days following your product launch will go a long way in deciding how your online store’s sales will fare in the market. Websites such as Amazon give weight to the product ranking when displaying the products in search results and lists.
You need to plan your product launch well in time. Think of ways to create buzz regarding your product and let the potential consumers know about the product when it will be available, and from where they can get it.
Doing so will help get high sales numbers in the first week following the product launch. Having the right ratings and reviews on your product will push it up in the rankings and thus make it more likely to appear to customers and eventually increase sales.
One of the best ways to create buzz for your product is through social media. Every platform has its own set of rules and you should know what works best on the social media platform of your choice. For instance, you should look up Instagram tips to know how you can make the most of your Instagram activity. You can also use a LinkedIn automation tool to build a targeted email list and boost your profile.
Focus On Your Shipping costs
Many times the customers will be done browsing the products and decided on the product they want to buy but when they discover the shipping cots adding to the total price they have to pay, they will be discouraged to buy it. There are two ways you can deal with this issue.
The most ideal solution will be if you remove all shipping costs. This will sometimes increase your cost, but will also convert many potential leads into sales. When customers see that they do not have to pay any shipping costs, they will be more inclined to buy the product.
If you cannot make shipping free for customers then a god way to solve the issue is to inform the customer of shipping cost beforehand. This will help the customer add the shipping cost in the factors which they consider when deciding on whether to buy or not.
Personalize The Customers Shopping Experience
With countless stores online, your business needs to do something better than everyone to ensure you increase your sales and perform well in the industry. A great way to do so is to improve the customers shopping experience by personalization.
This can be done by helping the customer shop. There are many ways to guide the customer, one of them being suggesting similar products to what they have searched for. You can also send emails, using the customer’s name, thanking them for shopping with your store and either offering them promotions to incentivize them or make more suggestions in light of their previous purchases.
Build Trust And Establish A Reliable Connection
A successful business and business relationships are built on trust. With a lot of scams happening online, your potential customers need to have confidence when they decide to shop at your store. Firstly they need to realize that the website they are shopping on is reliable. If they need to make online payments, they must have confidence that their credentials will be safe.
You can create testimonial videos of yourself or about your products and how they are made to assure customers that your business is reliable. When this information is available to customers, they will feel confident when visiting your online store and make purchases online, improving your sales and business.
You can use these marketing strategies to increase the reach of your online store, improve the customer’s experience, and also convert the potential customers to sales and run a successful e-commerce store.
Have you tried any of these digital marketing strategies for your ecommerce business? Or do you have suggestions of your own? Sound off in the comments below!