Getting the right email template can be time-consuming. Fortunately, we’ve created this guide to shed light on this situation. Making your email content appealing to your readers only requires some effort and some minor changes to your current design.
Keep reading, and we’ll show you how it works!
The Basics
Here are a few things to keep in mind when making HTML email templates.
- Your emails should have a max width of 600-800 pixels. This will make your content behave better when it’s in the preview pane size that’s provided by most clients.
- Design your template with simplicity in mind. Avoid complicated elements and use grid-based layers to help your readers see the content.
- Use cross-platform fonts such as Times New Roman, Arial, Verdana, and Georgia.
- Don’t use elements that use Javascript or Flash. If you have to add motion to your emails, .gif is the best option.
- Don’t forget about your reader’s mobile experience! Is your email easy to read on a small screen? Are your links easy to press with just your thumb? Do the images have a slow loading time when viewing them?
Tell Your Readers a Story
Giving your readers the same sales pitch as your competition will bore them every time. They don’t care about what you’re selling but are more interested in the story behind it. Write your email copy with a good story to get your readers hooked on your business and what you’re trying to sell them.
State Who Is Sending the Message
With your readers, you have to be clear as to who is the sender. Most people become suspicious of strangers who don’t identify themselves. This rule is the same for emails as well. Make it clear to your email subscribers who is sending them the email.
Place your logo at the top of the screen, and it would be better if your email is tied to it with the overall brand. This will help increase your reader’s identification with your brand and help them notice it faster.
Place Images to the Left and Text on the Right
Most visual studies have shown that readers view content from left to right. In fact, most people are more appealed to images than text. Because of this, you need to keep your images to the left as it’s the first thing they’ll see. Once you satisfy your reader’s visual curiosity, then they’ll start to read your page’s headline.
Make a Focused Message
Think about when you send a friend or your boss an email. How many subjects do you cover? If it’s more than 3, chances are you have an issue at your hands.
Html email templates need to be focused and the most effective content has a limited scope. This means that if you’re trying to cram too many messages in your marketing campaign, you’ll get a weak response. Always keep your emails limited to 3 topics at a time. You can always send an additional email if you have more to say.
Mainly, your HTML email templates will require some effort to make it attract your audience. This means that you need to design it so that it receives a positive reception. Conclusively, follow these steps to ensure that your email marketing campaign is a success.
