Marketing for business has been around as long as the industry itself. This means that many traditional methods have been thoroughly explored, but not all avenues are yet fully chartered. New developments from the internet and social media have opened opportunities which are ripe for exploitation, should you be prepared to take the leap.
In this article, we’ll look at three of the biggest growing and often untapped marketing opportunities recently made available. These might give you the boost you need, so be sure to check out which might be applicable to your business.
Influencer Sponsorship
Social media personalities and popular channels have considerable pull in our increasingly online society. Individuals or small groups in this sphere regularly earn their money through direct sponsorship of particular videos or messages. Keeping this in mind, it is often possible to negotiate sponsorship on these to reach an enormous audience.
It is crucial to note here that your choice of influencer and topic is of the utmost importance. By sponsoring a related video to your business, engagement of viewers will be infinitely more successful than through random choice.
You should also be sure to only choose reputable groups and personalities, for reasons more obvious.
Taking Advantage Of Online Review Infrastructure
One of the best developments in terms of visibility via the internet comes from the world of online reviews. These often come in the form of dedicated websites based around certain industries, which can be immensely helpful for letting your business stand among the best in the pack.
Take the website Bonus NZ for example. This service collects a range of information about online casinos available from New Zealand as a starting point. From here it lists the important information about bonuses and standout features to best allow users a quick and convenient choice.
Similar websites are available for many industries. Be sure to research these, and reach out if your business deserves inclusion, as some smaller reviewing sites can sometimes miss a good thing.
Create Your Own Online Videos
One of the more indirect forms of advertising, but one which has time has shown to be highly effective. The exact type of online video you will want to create depends highly on your business and what they offer, but there are ideas which are helpful for everyone.
Frequently asked questions, especially when related to physical activities, are a popular choice. This not only will give customers an easier way to understand various answers but will also cut down on the amount of time spent by staff answering the same questions repeatedly.
While highest levels of recording aren’t necessary, be sure to ensure a minimum level of preventability and professionalism, though a dose or two of humour can also let a helpful video become great.
This is perhaps the most challenging of the three ideas in this article, so be prepared for reshoots, and to learn.
There is no one perfect fit for every business when it comes to traditional advertising, and the same can be said for the unconventional. With that in mind, each of these three methods can be supremely effective if utilised properly.
Think heavily on which might be right for you, and you could be surprised at just how successful these techniques can be.
