Marketing is a huge part of success for any business, and for a real estate business, then this is no different. However, marketing is going to always be unique for everyone, which is a good thing, but it can also mean it’s quite overwhelming to decide which marketing strategies you should be using to grow your business.
The best way to really get started with marketing is to make sure you know what your goals are and then create a plan based on that, then when looking at what strategies you’re going to be using, then it’s best to start with just a few and test them out before adding new strategies in to avoid overwhelming yourself too much.
In this post, we’re going to share with you some of the marketing strategies you should use for your real estate business.
Blogging
In this day and age, pretty much all businesses will benefit from having a blog. The great thing about a blog is that you get to position yourself as the expert in front of your ideal clients and create content for them that they find very useful and that they can implement. Blogging allows you to drive organic traffic through creating content that will rank high on Google, so although it’s not something that’s going to happen overnight, it’s most definitely worth the effort.
Where people get it wrong with blogging is by not being consistent with their content. They start out excited and motivated to create lots of useful content for their blog, but aim too high in the beginning and then find the pace difficult to maintain, so the best thing to actually do is to create a content calendar with different topics and then outlines for posts you will create, then if you have some time, sit down and pre-write some posts that can be scheduled to go out automatically. This way you’ll be publishing consistent content to keep your audience engaged and you’ll not have to spend as much time on the actual writing part of things.
When it comes to blogging, it’s important to remember that quality is far more valuable than quantity.
Social Media
Social media is truly one of the best ways to market any business and reach a new audience or even connect with an existing audience for a very low cost or even for free, depending on how you use it. The thing to remember with social media is that you don’t need to be on every platform, so in order to get started, you should take a look at your ideal client profile and then decide from there which platforms would be the best places to connect with them. You can start with 1-3 platforms and then you can build on this if you find that there are other platforms you’d like to explore.
Webinars
Webinars are amazing marketing tools that really allow you to connect with a much wider audience, educate them and provide value. Even if you work in real estate, you can offer great online presentations to people via webinars, and in this digital world, more and more people are using webinars to connect with services providers and learn about their services, so as long as you’re using webinars to connect with people in the right way and not just making it all about selling, then you’re definitely going to see some great results by using these.
Email Marketing
If you already have an existing audience, then reaching out to them via email is one of the best ways to not only build on your existing relationship, but to invite them to check out new offers and keep them up to date on things that you may be doing in your business. This keeps them involved and helps them to see the process of your business as it evolves and also gives them the information that they need to make informed decisions when it comes to connecting with you for your real estate services. Many people who run real estate businesses often forget to use email marketing and don’t think that it could apply to them in their business, but the truth is that email marketing is just another way of connecting with people and building a relationship, and the more ways that you have available to do that, then the more ways that you have available to make sales and to grow your business.
Email Outreach
Like email marketing, email outreach follows a similar process, but it’s slightly different in its nature. Email outreach works in the same way that perhaps cold calling did back in the day, and before you get put off by thinking that email outreach is going to be sleazy and a way to annoy people, it’s actually not when you do it correctly and can result in some of the quickest and easiest ways to make sales in your business and really let people know about what you have to offer, and you will be surprised at the results that you do get.
In order to create a good email outreach campaign, one of the first things that you’re going to need is a CRM for real estate agents that is customised to your industry, and then you want to make a list of the people who you would want to reach out to and let them know about your services and send a tailored email using your CRM.
You’re then able to keep track of all the people you’ve contacted, what information you have about them, and use this information to build personalised emails and connections. Then you’ll want to use an email service that allows you to send emails in bulk and send follow-ups to these people once you’ve sent your initial email.
Email outreach when done in the right way can be very effective in helping you grow your business.
Networking
Networking is still one of the best ways to grow your business, and it really doesn’t have to be about attending seminars with people running around pushing business cards at each other, it can be very informal and you can find plenty of places to meet new clients and even other business owners who you can network with and pass referrals to. Networking is simply another way of getting yourself out there and connecting and letting people know about what you do, and it can actually be quite fun. You should make a point of attending at least one networking event per month and you never know where might get you.
Word Of Mouth
Word-of-mouth marketing is truly the pot of gold at the end of the rainbow when it comes to marketing. Everyone would love that they never have to post a blog or get on social media or send an email to enrol new clients in their business and that they just found out about them through word of mouth, and while this may seem like a bit of a pipe dream, word-of-mouth marketing is possible, but it takes time to build up and should be used in conjunction with the above strategies to make sure that you’re able to build your reputation before people are able to spread good things about your business.
We hope that you found this post useful and that now you can use some of these strategies listed and go out and be able to grow your business in a way that feels right for you. Remember, it’s not about trying all the strategies at once, but is about finding what works for you and mastering that. Spend some time testing out strategies to determine what works for you and you’ll soon be on your way and marketing your business like a pro.
