The right piece of software can make a big difference to your business. Making use of technology allows you to increase productivity and offer a better level of service to your customers. Marketing is one area where technology can really help you, but a lot of businesses aren’t taking full advantage of the tools at their disposal. These are some of the best pieces of marketing software that your business should be using right now.
Social Media Scheduling
Everybody knows that social media marketing is so important but a lot of people are getting it wrong. It’s important that you’re posting on a regular basis, at least once or twice a day, which takes a lot of time and effort. You might even decide to hire a full-time employee that manages social media and nothing else. But that’s not really a cost effective way of doing things and it’s not necessary either. If you use social media scheduling tools, you can set up all of your posts for the week in one day and then they’ll roll out automatically during the week. That means that your marketing team can split the work between them and there’s no need to pay a dedicated social media marketing person.
Google Ad Scripts
Pay per click Google ads are a great way to drive traffic to your website but a lot of people will tell you that they’re no good. The people that don’t like using Google ads are probably just using them wrong so they aren’t seeing any good returns from their investment. But if you manage them properly, they can be very beneficial. If you use PPC scripts for Google Ads, you’ll be able to create better campaigns and boost their visibility so you see a better return on your investment. Don’t listen to the criticism of Google ads, just learn how to use them to your advantage.
Email Marketing Software
Email marketing is a great way to reach a lot of people, but it’s tough to manage when you’ve got thousands of email subscribers. It’s also incredibly time consuming to do it all manually and the returns that you see from it aren’t worthwhile if your marketing team is spending all of their time on it. That’s where email marketing software like Mailchimp come in. You can use the software to create great marketing emails, manage your subscriber list, and most importantly, automate a lot of the emails so you don’t need to spend time sending them out. If you’re using good email marketing software, it won’t take up very much of your time at all.
Content Marketing Software
Content marketing is a great way to promote your social media pages and drive a lot of traffic to your website. It’s also good for building trust with customers because, by writing informative posts, you position yourself as a trusted industry leader. However, a lot of businesses don’t do well at content marketing because they underestimate how much work goes into it. It’s not just a case of writing a few posts and putting them on a blog. You need to be creating regular content and it has to be to a very high standard. But there are some great pieces of software like Trello that can make life easier for you. Trello isn’t just for content marketing, it’s an organizational tool but a lot of businesses are recognizing its benefits when trying to create content. It gives you an easy way to share post before they’re published so everybody on the team can review them and add to them if necessary. With everybody checking posts before they go out, it’s a lot easier to create winning content that will drive traffic to your site. You can also use Trello to store posts so you can write them ahead of time and make sure that you’re adding to your blog on a regular basis.
You might be dedicating a lot of time and money to online marketing, but do you know if it’s working or not? Analyzing the metrics from your online marketing efforts is so important because it gives you a sense of what is working and what isn’t. If you’re not doing that, you might end up spending money on campaigns that just aren’t connecting with customers. But good metrics software will help you to collate all of the data about your online campaigns and pick out the trends so you can make sense of it all.
If you aren’t using these pieces of software in your business, your marketing department isn’t as effective as it could be.