5 Tips for the Best Logos for Branding
Logos are powerful but simple ways to communicate your brand. But getting them right can be a tricky process. The best logos are simple, authentic, and clearly represent the nature …
How to Create a More Lux Experience in Your Retail Store
Staying competitive in the retail industry is incredibly difficult. Competitors are always looking to get the upper hand, and it can be a constant struggle to not only keep a …
The Road to Success: How to Get Brand Recognition
“The sole purpose of marketing is to sell more to more people, more often and at higher prices,” Sergio Zyman (former CMO of Coca-Cola) was quite right when he coined …
Who Are the Brand’s Ambassadors, And Can an Ordinary Person Become One?
If you regularly see the same product in the blogger’s photos, but no direct advertising, perhaps the blogger is the brand’s ambassadors. This is a new format, through which companies …
A Guide To Reaching The Right Audience for Your Brand
As you probably already know, finding and reaching the right target audience directly contributes to the success of your business. Whether you are launching a new product or service or …
7 Effective CRO Techniques To Boost Your Profit In 2017
Everybody’s talking about conversion rate optimization (CRO) trends. CRO is the process of creating an experience for your website to convert visitors into customers. It’s a set of techniques for …
Aspiring Towards An Inspiring Business Image
Appealing to your target audience in an ever-competitive business world is no easy task. Not only do you have to find your perfect niche, but you have to draw potential …
From Beginner To Winner: Succeeding As A Small Company
Succeeding as a small business is no easy task. I won’t lie to you. Still, you probably didn’t need me to tell you that. Whether you’re in your early days …
Data-Backed Reasons to Prioritize Email Marketing in 2016
Search engine marketing and social media marketing are two fickle-minded folks who just can’t seem to decide what they want. One day, they swear with all their hearts that they’re …