During your time as a marketer, running your own business, or trying to grow your blog, you’ll have spent a lot of time figuring out how to grow your website and your traffic numbers. Whether you’re building an audience or trying to sell a product, the more eyes on what you’re doing, the more chances you’ll have at succeeding and profiting.
During your search for techniques, you’ve probably seen the idea of guest posting, but what is guest posting and how can it effectively grow your business and web presence? In today’s guide, we’re going to find out.
What is Guest Posting?
Just so we’re on the same page.
Guest posting is the act of creating content and then posting it on another website or platform that is not owned by you. This can be any kind of content, but typically refers to written content like blog posts and articles.
Why Would I Post on Someone Else’s Website?
It may seem counterproductive to post content on another person’s website, at first. After all, you’re going to be drawing traffic to that website and not your own, effectively giving your potential business to someone else, right? Not entirely.
There are many benefits to guest posting that can help your business grow; let’s explore them.
Boosting Brand Awareness
In a guest post, you’re going to include links to your own website and information. If you’re selling fishing products, you might write a list of fishing rods to post on another fishing website, and you might include your fishing products or website as a place to acquire the items you’re talking about, for example.
By posting on another website, you’re allowing your content to be seen by another website’s audience that has already been founded. If someone reads the post and likes what they see, they might head over to your page and then will choose to stick around, thus growing your business organically.
Google Likes Your Website More
That’s right, by guest posting on authority websites in your niche, this is an indicator to Google and other search engines that your website is legitimate and means business. This is because other websites already have authority and have a big audience. For them to post your content means that they trust your presence, thus automatically improving your own SEO ranking.
Whether you’re just starting out or you’re looking for great opportunities to guest post, using services like the Guest Posts Marketplace will be one of the best places to start.
The Traffic is Quality
When you pay for ads on social media or websites, you never really know who’s going to see the ad, and there’s no guarantee that it’s being seen by the right people who are interested in what you have to say. On the other hand, with guest posting, you’re only going to use opportunities that you know are highly targeted and concentrated already, take the fishing website and their community.
When posting a guest post, you know the audience looking at it and there for the right reasons, and therefore the people clicking on and interacting with your content are genuine.
The list of benefits that guest posting can bring to your business is practically endless, and if you haven’t already, it’s well worth taking your time to consider it as a viable form of market that can do wonders for your venture.