When it comes to your clients and customers, you will want to do everything in your power to keep them onboard and happy with their experience with your business. There are some marketing strategies we would recommend to increase client retention and keep your processes smooth and hassle-free, we will explain below. If you have analysed your company and you don’t feel like you’re doing as well as you could with retention, there are some ways to improve on your own or there are options to outsource your marketing to a London digital marketing company. Here are 4 of the best marketing strategies we would suggest to increase client retention…
Make the onboarding process as smooth as possible
If you mess up at the beginning of signing up your customers and clients, they might get put off or uninterested and not trust your business. This will be a big mistake, so it’s crucial to make the sign-up process clear and simple. Be knowledgeable and answer any questions they might have with confidence, they need to feel like they can rely on you from the beginning.
Don’t let clients and target audiences forget about your products and services
Make sure your current customers know about any new products or services you are launching and keep reminding them, but not too much to the point where you are going over the top. If you are posting too often or sending out too many emails, this can be annoying and actually backfire in the long-term. Be clever and creative with how you introduce news to your current customers and possible new clients. Keep them in the loop and stay in contact, whether it’s via email, phone, or social media.
Prioritise customer feedback
Making sure you know how your customers feel is an essential part of retention, if you ignore this, you won’t know what to improve on or introduce in future. There are some different ways you can ask for customer feedback, from sending out questionnaires to giving them a quick call with some questions. For some customers and clients it can be a bore filling out questionnaires so there should be an incentive to encourage them to do this, try offering a 10% discount off your shop.
Give your most loyal customers rewards
It’s not just a nice idea to give your most loyal customers rewards, it will also keep them interested and coming back for more. Treating people properly is one of the best ways to keep marketing your business, they will be more likely to buy if they’re offered deals and they feel looked after. Keeping things on a personal level and not being too formal will make your customers feel like they know you, even if they don’t. You ideally want them to become connected to your brand and never forget about it.
If you follow these marketing strategies, you will be likely to increase your client retention and either ensure they stay loyal, or turn into faithful customers. Word of mouth is important and if you keep your customers as happy as possible, they will usually speak about your company to their friends and family. It will also be helpful if they post about your products and services on their social media pages. Good luck with your client retention and putting these marketing strategies into practice. Remember if you need some help, there are digital marketing agencies throughout the UK that will be willing to take you on board and point you in the right direction.