Local e-commerce players remain unfazed by Alibaba Group Holding Ltd.’s acquisition of Lazada Group SA. In fact, they are investing in logistics to ramp up operations, seeing the deal as a vote of confidence in Southeast Asia’s online shopping industry.
Paulo L. Campos III, co-founder and chief executive officer of Zalora Philippines, stated that the recent investment of Alibaba in Lazada confirms the region’s potential as an e-commerce hotbed. It is also likely to “further accelerate consumer adoption of online shopping.” Zalora is currently investing on “logistics, operations, and technology” whilst sealing partnerships to help convert traditional buyers into e-consumers.
