McDonald’s is developing a customer loyalty program that promises to offer rewards to those who frequently order from the extra value menu. The program will be a feature on the fastfood’s brand new McDonald’s app, which will be released by the end of the year or 2017 the most.
The app’s current version has a beverage loyalty program that rewards customers in some areas after purchasing a certain number of drinks. Because of the app’s 7.5 million downloads, the company has high hopes for this brand new release. How the new loyalty program works remains a mystery for now.
