With various social networks at play, it should be easier for you to look for the best channel where you can promote your brand. Both the digital and traditional means of gathering your customer’s attention have the potential to project the kind of success that you want.
These days, maintaining your company’s social media presence is a must. You may have the right information within your reach, but if you are confused when to start, here are four basic means through which you can maximize the impact of your brand online.
Options to develop brand-awareness
| Advantages | Disadvantages | |
Email marketing |
Demonstrate expertise Fast to produce Build Relationships |
Being noticed Lack the personal touch Need time and thought |
Forums/Review sites |
to increase traffic through repeat visitors. to gain more credibility. to build relationship with visitors. |
spamming |
Paid Social Advertising |
It’s attractive to buyers Build relationships |
Instability Bad link neighbourhoods |
Infographics |
Infographics are more eye catching than printed words. Infographics are fun and engaging medium that can generate a unique connection with visitors to either your site or a location that has featured your infographic. |
Hard to proofread or fact-check |
