Digital marketing is one of the best things that ever happened to any industry since the dawn of the internet. It has enabled companies, big and small, to tap the market effectively and generate profits even outside their physical business locations. While traditional marketing cannot be given up, digital marketing is gaining traction as a vital factor in the success of any business.
If you’re still hesitant to give it a try, then read this article for a simple list of digital marketing strategies for small businesses.
Search Engine Optimization (SEO)
Search Engine Optimization is a digital marketing strategy that focuses on increasing both the quantity and quality of traffic going to your website. This happens through organic search engine results. In essence, Search Engine Optimization can be synonymous with PR or good rep in the physical world. Contrary to what other people may think, SEO is not a bad thing. In fact, search engine pioneers themselves welcome the technique to increase awareness on sites and topics that need to gain attention.
If your small business needs such growth, then all you need to do is to type in: SEO companies near me.”
Search Engine Marketing (SEM)
While it sounds oddly similar, Search Engine Marketing should not be confused with SEO. SEO limits itself to gaining organic traffic, aka real people with real interest in your content. On the other hand, SEM focuses on gaining not just organic audience reach but also paid ones.
If you’ve ever used a search engine site, then you’d see a few paid results at the very top before finding the organic ones. Sometimes they’re annoying, but sometimes these results are quite useful, too. Banking on both organic and paid traffic aka SEO and PPC strategies is what SEM is all about… and so much more.
Social Media Marketing
Aside from SEO and SEM, another great digital marketing strategy is maximizing the potential of social media. Great minds from marketing, advertising, and business have long recognized the potential of social media to do more than just make connections. It has now acted as a tool to gauge consumer behavior of specific demographics. But don’t get me wrong. Social media marketing in itself is not inherently evil.
The key to effectively using social media marketing is by way of keeping up with its fast pace to make sure that you won’t lose any good opportunity. To know more about social media marketing, you can check out our dedicated article on the subject.
Content Marketing is perhaps one of the most used digital marketing strategies by small businesses because it is the one that can be easily understood. Content marketing is basically building your company’s reputation by way of generating valuable content to your chosen audience. In other words, content marketing is simply building a blog with articles that truly help your target audience. Sounds familiar, am I right?
Affiliate marketing is a strategy seldom used by small players because of the sheer number of demand it can generate for a customer. In simple terms, affiliate marketing is asking someone else to market and sell your own product in exchange for a percent of the profits you make out of your sale. While this is an extremely effective strategy, it can often lead to overpromising and overwhelming demand. But if you know what you’re getting into, you could see your small business grow into a huge one without even doing most of the work for it.
While email marketing isn’t as loudly advocated by the nouveau riche, those who understand the industry know that email marketing is one of the most lucrative ways you can handle marketing and sales. Email marketing is basically sending emails to potential and existing customers to increase awareness, brand recall, trust, and loyalty.
It’s technically telling your customers that you still exist and that you value them by sending out emails. It establishes a real connection and if it sticks, email marketing is a great tool to keep small business running for a long time.
These 6 digital marketing strategies are amazing in their own right. But when applied together, you make one great plan that sets your business up for success. My advice is get to know more about these 6 strategies and find out which ones you’re willing to try. Once you get the hang of it, decide which to keep and which to disregard. After all, you’re the boss.