Even if you are new to internet marketing, it should not be a question of whether a Facebook advertisement is worth the effort. The social media platform has been around for years and continues to increase its number of users. While there are some updates to their policy, just looking at how much big companies invest in Facebook ads gives you more than enough to trust its worth. Those who have dabbled with online marketing for a long time should have at least some knowledge about the subject, but the new players will struggle. Everything you will find in this article, regardless of your experience, will be of great use.
Profile Picture
Before you start making any posts, make sure that your profile picture and cover are relevant and of high quality. It might not show at first, but if you do neglect this step, it will be a negative influence for sure. A logo is what every business usually puts in as a profile picture. Also, if you want to take things even further, consider adding a call-to-action button to your cover.
Business Bio
Filling out a biography is the final step to completing your profile. Facebook has one advantage over the rest of social media in the fact that its bio section is quite big. Once you are finished with the general information, write a short “about us”.
Post without Links
Facebook has one goal in mind, which is to keep users on the website for as long as possible. Therefore, it is natural that the platform does not like posts that have outside links. If you want to redirect people to another website, then most of your posts will consist of links. This does put you at a disadvantage. On the other hand, if you were to put more effort into posts without links, it would improve your overall results in terms of engagement.
Interact with Other Pages
It all starts with liking another page not as yourself, but as the company/brand. There are more than a few good reasons to do that. First of all, it will be a good source of inspiration. Secondly, it becomes easier to interact with the page and build relationships. And you never know when knowing someone in the industry ends up useful. Finally, if you share and like their content, they will reciprocate.
Casual Moments
With all the focus on business and serious stuff, it is good to remember that once in a while posting casual stuff could also be great. It does come down to the content, but providing updates of even the smallest events will be a good change of pace for yourself and your audience.
Have Clear Goals
It will be much easier to continue working if you have something you want to accomplish. Facebook has the perfect setup for this. As you can see how many people like your page or how many followers you have, a simple number that you want to achieve would be a good way to start. You could also try to get more compared to how things went the previous year. However, you need to set something that is realistic because if you don’t, you will more than likely start to lose motivation.
Organize Contests and Giveaways
The oldest trick in the book. However, nobody can deny how effective it is when it comes to getting reach. Everyone loves free stuff so once you offer people a prize for sharing and liking, they will be more than happy to oblige. Creating votes for Facebook polls and contests and giving some attractive gifts may help to get a larger audience.
Facebook Stories
Facebook stories are not getting enough attention. It is one of the features that has been added recently, and it will take some time before businesses start to take advantage of it. To get ahead of the competition, start using it now.
Experiment
Try out as many things as you can. Otherwise, it will be impossible to find a formula that works. Things will not settle down in a few weeks but set some time that leaves room for improvisation and failure. The two are perfect for learning.
All in all, if you are serious about taking your business to new heights, Facebook is one of the best places to expose your brand. And if you follow the tips mentioned here, you will reach even greater heights.
