Advertising for Startups Has Never Been So Easy!
Marketing and advertising don’t mean spending extravagant money on your business. If it was so, no startup could have been successful without good cash. They rather mean spending your time analyzing the best startup marketing campaigns and implementing them to reap the benefits.
So, a high-impact approach is better than a high investment to make a startup successful. If you want to bring more visibility, drive organic traffic, and increase more sales to your startup, many highly effective and low budgeted marketing tactics will help kickstart your business.
In this post, we have covered the top strategies of advertising for startups without spending a lot of money. If you implement one digital marketing strategy for startups from these, you will see the benefits in no time!
Best Cost-Effective Marketing Strategies for Startups in India
Advertising for startups at a low-budget can only be effective if you implement the right strategies in your marketing plan. So, here are our top eight and effective startup marketing ideas that are sure to help give a boost to your sales without making a hefty investment.
1. Use Referral Marketing Techniques
By offering your current customer base an irresistible offer, you can get more customers through word of mouth and social media shares. This is a smart way to let your audience market your startup for you. You can also plan giveaways from time to time to grow your audience.
2. Create a Meaningful Video
Using a current social topic, make an impactful video that makes your audience feel like they need your products and services. For example, during the days when pollution levels were very high in Delhi and other metropolitan cities, Ponds launched their Anti-Pollution Face Wash with Activated Charcoal to make the consumers feel an urge to buy it as soon as possible.
3. Develop an SEO Strategy
Let us be straightforward and honest! You cannot establish your online presence without improving the SEO of your website to show up in search results.
· Work on SEO blogs and articles.
· Optimize web pages.
· Make structural changes to help the website crawl.
· Work on high-quality, internal as well as external backlinks.
4. Launch a Content Marketing Strategy
Work on quality content marketing through blogs, videos, infographics, podcasts, etc. Be consistent and offer your customers the kind of information they are looking for. This not only helps retain your audience but also encourages them to engage with you.
5. Don’t Miss Social Media Marketing
Social media marketing is certainly the easiest and best digital marketing strategy for startups. All you need is to establish your presence across popular social media platforms and post valuable content to attract more traffic.
6. Pay Equal Attention to Email Marketing
Email marketing is one of the most effective marketing strategies as it can quickly encourage your audience to decide on your call-to-action buttons. Draft a compelling newsletter to instantly manipulate them to navigate to your target page.
You can easily get your audience’s email addresses through your social media accounts and your blog. All you need is to be a little more creative to let them sign up at once.
7. Don’t Forget About PCC Ads
Some people may ignore pay-per-click ads to avoid making any monetary investment but trust us, it is not that expensive and completely worth it. PPC ads help you drive organic traffic and provide better ROI by investing just a little.
8. Establish Your Personal Brand & Join Forums and Groups
When Dhar Mann – the multimillionaire entrepreneur and inspirational content creator launched his “limited edition merch” in October 2020, he ran out of stock in just a few hours. This happened because he worked on personal branding before corporate branding.
So, establish your personal brand through social media, online forums, and groups to let people trust you and get influenced to buy your products and services.
Ready to Hack Your Growth By Marketing Your Startup?
We hope we helped you understand how advertising for startups is very important and beneficial. By cost-effectively marketing your startup, you can easily target your audience, increase customer engagement, establish your brand, and get a return on investment.
Although all of these strategies are sure to help you, there is no obligation to work on them all! Even if you implement some of these best startup marketing campaigns, you will be amazed by their contribution to making your business grow.