For your business to stay open and become profitable, getting the word out is essential. Crafting new ideas and being creative may give a business owner an edge when promoting their products. Choose simple marketing ways that pay attention and care to your products when marketing. Here are our marketing tips for established or new businesses:
Develop Partnership
Be a participant in various fairs like health or education that may enable you to sell and promote your products. Foster a partnership with grocery stores, schools, retail outlets and businesses to become promoters of your products. Associate your activity with an exciting brand in your niche and focus on them, exposing your products to the market.
Charity Walks/ Runs
An easy and relevant way to get your products known is participating in charity walks by using promotional bottled water. A company like Crystal Beverage captures the complete information and logo on your promotional bottled water. Distribute the bottles to thirsty participants after or before the walk or at different hydration stations. It’s one way of getting your product known in the community.
Offer trade-in or upgrades
Providing a complimentary upgrade or trade-in program to your clients will attract more customers. Craft-in your promotion by allowing clients to get new products with the credit or tokens of the product they own. Trade-in promotions work as a way of incentivizing consumers. You can use the old trade-in products as future giveaways.
Share customer reviews
Each review left by your customer acts as a promotional and advertising tool. Allow customers to speak about your products by sharing their thoughts and true feelings. Customer reviews provide credible mass exposure to your business, increasing its awareness and building its profile among new potential customers.
Host an event
Hosting an event increases the chances of clients knowing your physical location, which adds confidence in your products. Opt for an open house or info session day to promote your product; something simple and straight would be more than ideal. Alternatively, you can work together with other businesses around your locality for a free open yard promotion day. This will draw large crowds and offer the perfect chance to promote your product.
Opt for in-store promotion
Businesses with physical locality can easily promote their new products through in-store promotions. If you opt for an in-store promotion, you need an apparent reason why customers need to visit your store. Apart from attractive signages and logos, you can use promotional materials with exclusive in-store discounts. For example, buy 2 at the price of 1, or provide a specific percentage discount. Advertise the in-store promotion on your social media and create a sense of purchasing power.
Facebook Ads
Facebook has billions of active users monthly, providing them with an advertising platform. Facebook ads are useful in delivering targeted ads to your audience due to its impressive data collection. With its data collection, Facebook ads allow businesses to target their audience by location, age, interest, gender and more. You can choose from an array of ads and use the creating cap to limit your spending to daily or monthly.
To capture the buying spirit of your clients, create a closer relationship through the above promotional tips. However, to achieve success, you need to be patient and give the customer time to find out and appreciate your product.
