When it comes to driving traffic and improving your visibility online, the right SEO keyword research tool can make all the difference. Whether you’re managing a small business website or running large-scale marketing campaigns, tools like Ahrefs, Ubersuggest offer powerful insights to help you rank higher and create more targeted content. But with so many options available, how do you know which one is right for your goals—and your budget?
In this article, we’ll break down the key features, strengths, and limitations of Ahrefs vs Ubersuggest. By the end, you’ll have a clear understanding of which tool can help you build smarter strategies, uncover valuable keywords, and boost your SEO performance.
Price Comparison: Which Tool Offers Better Value?
Cost plays a major role when deciding on an SEO tool, especially for small businesses and startups. Here’s how Ahrefs and Ubersuggest stack up in terms of pricing.
| Tool | Free Version | Starting Price | Best For |
|---|---|---|---|
| Ubersuggest | ✅ Yes | $12/month (Individual) | Beginners, Small Businesses |
| Ahrefs | ❌ No | $99/month (Lite) | Agencies, Large-Scale Marketers |
Ubersuggest Pricepoint
Ubersuggest Pricing: Budget-Friendly SEO
Ubersuggest shines when it comes to affordability. The platform offers:
- A free tier with limited but useful features like keyword tracking and basic site audits.
- Paid plans starting as low as $12/month, giving access to:
-
- SEO training
- More project limits
- In-depth content and backlink analysis
-
This makes Ubersuggest a great fit for new business owners or solopreneurs looking for an entry-level yet powerful SEO tool.
Ahrefs Pricing: Powerful but Pricey
Ahrefs, on the other hand, offers no free version. Plans start at $99/month, with the price increasing based on:
- Number of users
- Tracked keywords
- Data retention preferences
While the cost is higher, Ahrefs justifies the price with deep functionality and expansive keyword data, especially useful for larger teams and agencies.
Features & Functionality: What Can Each Tool Really Do?
The best keyword research tool isn’t just about price—it’s about what you get for that price. Here’s a closer look at what each tool offers.
Top Features of Ubersuggest
Ubersuggest offers a full suite of tools to support content strategy and SEO:
- Keyword suggestions with search volume and competition level
- Content ideas based on top-performing pages
- Site audits for technical SEO performance
- Backlink data with domain score
You can also reverse-engineer your competitor’s content and keyword strategy, giving you an edge in your niche.
Ahrefs Core Features
Ahrefs positions itself as an all-in-one SEO solution. Notable features include:
- Keyword Explorer for multiple search engines (Google, YouTube, Amazon, Bing)
- Site Explorer for deep backlink analysis
- Content Explorer to identify top-performing content
- Rank Tracker and Site Audit tools
- SERP and traffic estimations
- Competitive analysis of domain and URL rankings
These advanced capabilities make Ahrefs ideal for professionals handling high-volume campaigns and international SEO.
Learn more about why keyword research matters from the U.S. Small Business Administration.
Ease of Use: Which Tool Is More Beginner-Friendly?
Ease of use is key—especially if you’re not a full-time SEO expert.
Using Ubersuggest
Ubersuggest is praised for its clean and intuitive UI:
- Go to the homepage—no login required.
- Type your keyword and choose a location.
- Instantly view search volume, SEO difficulty, paid difficulty, and related terms.
You can also run a site audit or analyze a domain with just a few clicks.
Using Ahrefs
Ahrefs has a slightly steeper learning curve but offers more depth:
- Sign in and access the Keyword Explorer.
- Choose a search engine and location.
- Enter your keyword and explore results with difficulty scores, volume, and intent filters.
You can apply layered filters, generate long-tail keyword ideas, and view historical trend data—all from a single dashboard.
Frequently Asked Questions (FAQs)
Can I use multiple SEO tools together?
Yes. Many businesses use tools like Ahrefs for backlink analysis and Ubersuggest for content ideas to cover different needs.
Are there free alternatives to Ahrefs and Ubersuggest?
Yes. Google Keyword Planner, Moz Free Tools, and AnswerThePublic offer basic keyword insights at no cost.
Which tool is best for local SEO?
Ubersuggest allows location-specific keyword targeting, making them ideal for local SEO campaigns.
Final Thoughts: Which Tool Should You Choose?
Both Ahrefs and Ubersuggest are excellent tools—but your choice depends on your goals, budget, and level of SEO expertise.
- Choose Ubersuggest if you’re just starting out and want a cost-effective, user-friendly tool.
- Choose Ahrefs if you’re managing multiple sites, need advanced SEO data, and have a larger budget.
No matter which tool you pick, having a solid keyword strategy in place is key to growing your business online.
Want to learn more? Check out this Google SEO Starter Guide.
