2. App Indexing
3. Mobile over Desktop
4. Digital Assistants for Optimization
5. Virtual Reality
6. Wearable Technology and IoT
7.Expensive Advertising
– It is the use of internet as a medium for promotional activities. Example of this is Youtube, Facebook and Bing. What’s new this 2016? Google is finally getting on board with the in-SERP (Search Engine Results Page) video advertising, which means expect more video ads online.
– Introduced by google, app indexing is a system which puts your app content in Google search results.This 2016, it will be a pivotal year in app adoption from business owner’s perspective.
– According to Google “a mobile-only site with no desktop counterpart is perfectly acceptable”. It means that Google is banking on desktop traffic fading away, and the smart money rests on mobile-focused online marketing
– Digital Assistant like Siri (Apple Inc.) and Cortana (Microsoft) do utilize traditional search engines but the key to a new kind of optimization is to make sure that your business information is accessible to these assistants.
– Oculus Rift and other VR devices will introduce an entire new medium of online advertising, with integration to popular social media platforms, video channels, and even forms of direct messaging
– More smart watches and wearable devices will start to emerge next year similar to the Apple Watch which was unveiled this 2015.
– Increase in demand is accompanied with the increase of price. As online marketing became a trend in the business world, in 2016, we will expect to see more.
