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the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme
Marketing your brand and company is fundamental in today’s business world and with startups and small companies frequently emerging, it’s more important than ever to make your brand stand out …
For those of us who have founded a business, we know all businesses have a story that we want to share with others. This often is the story of our …
Re-branding a business is a strategy implemented to increase and improve visibility on the market. It is also a strategy that communicates those different business operations and goals may have …
Logos are powerful but simple ways to communicate your brand. But getting them right can be a tricky process. The best logos are simple, authentic, and clearly represent the nature …
Staying competitive in the retail industry is incredibly difficult. Competitors are always looking to get the upper hand, and it can be a constant struggle to not only keep a …
“The sole purpose of marketing is to sell more to more people, more often and at higher prices,” Sergio Zyman (former CMO of Coca-Cola) was quite right when he coined …
In today’s world, social media has become a vital matter for practically every business. Whether you’re discussing marketing for a restaurant or an online music store, there’s a way to …
White label marketing services constitute a specific form of outsourcing. The estimated value of the global IT outsourcing market in 2019 was US$ 520.74 billion. The prediction is that it …
Throughout the years, companies have acknowledged the significance of product packaging in communicating with customers. It builds a bridge between the product and customers, leaving a lasting impression. Above all, …
If you regularly see the same product in the blogger’s photos, but no direct advertising, perhaps the blogger is the brand’s ambassadors. This is a new format, through which companies …