Category: Marketing

So, you’ve got a great marketing strategy. Not only does it tick all the boxes in any marketing textbook, but you feel as though it genuinely captures the unique voice …

It is safe to say that being in the coffee industry is easy at times. Other times, however, it can be very difficult. The competition is fierce, but it is …

Most dentists want to attract new patients while remaining top-of-mind for existing patients. Having a social media page or sending out the occasional newsletter isn’t enough. Neither is having a …

Search engine optimization (SEO) assists in increasing your website’s visibility to users on search engine results pages. For e-commerce, customer reach is quite essential. SEO helps to encourage organic traffic …

Ecommerce isn’t the first thing we come to when we think of being sustainable. In fact, it’s quite the opposite in most cases. However, ecommerce is the future for every …

Local businesses realize that they can reach more customers using the Internet, but it doesn’t mean they should limit their efforts to just expansion. For small-to-medium companies, the real benefit …

Are you curious about Instagram’s video-channel feature, IGTV? Instagram TV, or IGTV, is growing into a popular trend among Instagrammers, both for business and personal entertainment purposes. IGTV even has …

The good news is that Google ads are one of the top ways to increase website traffic and revenue for your business, even when you are on a tight budget. …

Whilst the world does move at a fast pace it is important that we recognize the fact that sometimes old techniques do not necessarily die. When it comes to marketing …